A small footprint, a strong margin, and a guest segment you’re not reaching today. Why hotels that move now set the benchmark.
Hotels are always looking for reasons for guests to stay longer and return more often. A golf simulator fits that picture in a way you might not expect at first. A modest footprint, a premium experience, and a guest segment that wouldn’t book your hotel today. Here is the business case.
What do you need to start?
A GolfJoy simulator fits into surprisingly little space. Think of an unused room, a corner of a lounge, or a compact space in an outbuilding. The system works year-round, regardless of weather or season. For hotels in the premium segment, we work with setups from €19.750 ex VAT (S80) up to €37.500 ex VAT (S90+), including installation, software and branding options.
1. Small footprint, strong revenue per square metre
The footprint is modest, the revenue potential is not. Plan on three income streams that reinforce each other. Hourly rental to guests and non-guests (typically €40 to €75 per hour). Golf packages combining a stay with breakfast and F&B. And extended stays from guests who book specifically for the simulator. A fifteen-square-metre room can produce more margin than a conventional event space twice its size.
2. An open lead in a market that hasn’t crowded yet
Indoor golf simulation in hotels is still rare in Europe. That means the room to stand out is genuinely open. Hotels that move now set the benchmark others will follow. You position your property as a forward-thinking destination and reach a guest segment your competitors are not yet addressing: golf enthusiasts, corporate teams and event organisers with discretionary budget.
3. A platform for sponsors and partners
Our software supports branded partner integration directly inside the simulator experience. That gives your hotel a compelling story for sponsors and commercial partners: their logo and visibility inside every session. These are commercial relationships you don’t offer elsewhere. And existing partners receive a channel that helps them stand out, instead of blending into standard hotel collateral.
4. A guest experience that works 365 days a year
A simulator doesn’t depend on weather or season. It adds a premium activity that appeals to golf enthusiasts, corporate groups and event organisers. That creates new reasons to book, stay longer, and return. Competitions, challenges and golf-themed events can be organised on site with minimal setup.
What does this mean for payback?
Be realistic with the numbers. At an average occupancy of four hours per day, a rate of €60 per hour and a mixed use (guest rental, packages, events), an S80 setup pays back inside two to three years. Add sponsor income through partner integration and the picture improves further. These are figures you can build a board case on, not promises.
Making Golf Easy and Fun, in your hotel
For hotels, our brand promise translates into something specific: a premium experience that fits your brand, without needing golf expertise to run it. We handle installation, staff training and software updates. You build a product around it that matches your guests.
Does a simulator fit your property?
Leave your details and we’ll model the business case based on your location, available space and guest segment. We’ll show you what a setup looks like and which partners you can attract.
